With Britons consuming 4.4billion portions of fish each year that means 264million could potentially contain the wrong fish. Some portions of haddock on sale were, in fact, cod, the research found.

In one case a packet of Young’s Flipper Dippers – labelled as containing Alaska Pollock - was made using the Vietnamese river cobbler, a freshwater catfish. Celebrity chef Hugh Fearnley-Whittingstall said: In an era where the stocks of almost every fish species on the planet are a matter of deep concern, it is vital that every fish that reaches market is labelled and sold for what it is.'

And in another case a smoked haddock pie, promising the finest ‘flaked North Atlantic haddock’, contained the cheaper Pacific cod. Last night, campaigners claimed the findings undermined fish conservation and were of ‘serious concern’ at a time of dwindling fish stocks.

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