As an emergent India is asserting itself within the ever-evolving global power dynamic, India is having a vibrant discussion about public diplomacy and nation-branding, and how to engage in channels of public diplomacy as a means to project its emergence; now is the perfect time for India to start cooking up a gastrodiplomacy campaign.

Public diplomacy works to communicate culture and values to foreign publics; gastrodiplomacy uses culinary delights to appeal to global appetites, and thus helps raise a nation's brand awareness and reputation.

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